Source: http://www.wwd.com/beauty-industry-news/dempsey-redux-avon-unveils-new-scent-2191177#/article/beauty-industry-news/dempsey-redux-avon-unveils-new-scent-2191177

Dempsey Redux: Avon Unveils New Scent Patrick Dempsey is celebrating the power of two with his newest scent, aptly called Patrick Dempsey 2. The latest addition to Avon Products Inc.’s budding fragrance franchise with the “Grey’s Anatomy” star, Patrick Dempsey 2 marks the second men’s scent from the actor, and one that was inspired by his 10-year marriage to wife Jillian, who has served as Avon’s global creative color director since July 2006. “Its about the intimacy of two people and the strength you get in a relationship,” explained Dempsey during a phone interview from Los Angeles Tuesday morning, where he is enjoying some quality time with his family before filming for the hit ABC show resumes next month. “I thought, why don’t we just go with ‘2’ and make this about being a couple.” * * * * * * The actor clearly has taken to the business of developing fragrance. “We had gone in a certain direction with Unscripted but we also had another scent that we really liked that we had put on the back burner, so when we started working on 2, we had some complexities to work out, but it was a much shorter process,” he explained. “I think both scents are unisex to be honest, but 2 is bit more complex than Unscripted, which is a little softer and fresher.” Dempsey worked with Ilias Ermenidis of Firmenich on the spicy oriental scent. Top notes are of saffron, mandarin and nutmeg; the heart is of spiced wood accord, green fig and cistus, and the drydown is of olibanum, patchouli, guaiac wood and skin musk accord. The 2.5-oz. fragrance will be priced at $35 and is packaged in a brown glass bottle featuring a debossed bracquet-like design on the front. Advertising, shot in January on a beach in Malibu, Calif., by Michel Comte, features a very intimate Dempsey facing his wife. “I’m listening to her because her back is to me and she is telling me all these jokes and even some secrets,” he said.

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