According to this article it is TRUE. Man! I am a tequila loving woman! Is this premium tequila? Is this something I would want to drink without lime or salt? That is the question!!! Here we go back to my previous post about buying things because of the VOICE. Now its going to turn me into an alkie….. Alright Pat, its time to send your#1 fan some free samples!!!

Source

http://www.grand-am.com/news/index.cfm?series=r&cid=21945

El Grado Tequila Announces Partnership with Dempsey Racing

May 6, 2009

El Grado Spirits is teaming up with Mazda-powered Rolex Sports Car Series competitor Dempsey Racing beginning with the May 1st round of the 2009 Grand-Am Rolex Sports Car Series in Millville, New Jersey.

Beginning with the event in New Jersey on May 1 and at least 3 others during the 2009 season, the Dempsey Racing Mazda RX-8 GT will be sporting the El Grado brand as the Texas-based company launches its new line of Ultra-Premium Tequila in high speed and style.

“El Grado Spirits is proud to announce our sponsorship of Dempsey Racing,” says Ashly Kubicek, Co-Owner & Marketing Director of El Grado Spirits. “As we launch our brand; we are excited to find a

partner like Dempsey Racing who shares our belief that integrity matters.”

G. Page Brockman, Co-Owner and Sales & Distribution Manager for El Grado Spirits adds “Dempsey Racing is a team on the rise, El Grado Tequila is a spirit on the rise; we look  forward to the growth of both of our brands”.

“The El Grado brand and their management vision is a perfect fit for us at Dempsey Racing,” comments

Patrick Dempsey, team owner and driver.   “This partnership sets the ground work for a long-term successful program.  I believe that the race track is the perfect place to create brand awareness for El Grado and our team is the right team to deliver it.  We look forward to expanding this partnership as the season progresses.”

“Our team and partners are equally thrilled about our new partnership with El Grado Tequila” says Dempsey Racing driver Joe Foster.  “The business relationship and growth potential is endless.  We are excited to bring a new high end, exclusive brand into the Rolex Series very much look forward to a long relationship.”

El Grado formally announced its new  partnership, by hosting the “Live it. Full Throttle” Tequila Tasting Party at the NEW JERSEY MOTORSPORTS PARK, BRIGHTEN ROOM RESTAURANT, on May 1.

Grand-Am fans will also be included in the excitement.  El Grado is hosting an online contest to name a new margarita drink after Patrick and the Dempsey Racing team. “This is the first in a series of contests to create excitement among the fans,” says Marie Ralston, Co-Owner of E Image Agency, El Grado’s marketing arm.  “Fans will submit their most creative margarita names online. We narrow the names to the top 3 finalists then the fans will vote online at www.elgradoracing.com to pick the winning name.  We want to create a tradition of bringing innovative experiences for all the fans to enjoy!” Prizes will range from a trip for two to the October 8-10 Homestead-Miami Grand-Am Rolex Series event to winning a real diamond. For more contest details visit: www.elgradoracing.com.

Both El Grado Tequila and Dempsey Racing encourage Grand-Am fans to live life to the fullest: “full throttle”… while living life responsibly.

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